IT’SUGAR is a big whimsical candy store that has many locations across the country. Their initial intention when opening the store was target adults, their logo was modeled after Victoria Secret’s aesthetic with the wings. With this product launch, it will focus on the company’s initial intent and play off of gag gifts in candy form. Creating five adult candies and assigning colors for the “adult section.” Altering the logo slightly, keeping their wings and type, but changing the S to the same typography that the word logo is in. This logo variation would only be used for the adults only section and candy.